AgenticDesigner
Hey, I’m Matt. Currently, I’m the Head of Design at Atlas UP. I also publish Digital Native, the newsletter for designers in the AI era.
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Posts, newsletter editions, social, and experiments
- Kal wrote about going back to designing on a canvas after months of shipping code with agents. Worth a read, especially how he turned his design principles into skills his engineers use.
Your team needs a masterful designer, not an eng intern. 2 years ago I was a design purist. I spent years honing my craft as a product designer, developing an obsessive eye for detail, and expanding my UX knowledge and instincts. Then I started using Factory to get closer to the end-product. I was using agents to translate my design directions into frontend polish. I was shipping code daily, barely even opening Figma anymore. I had evolved into a "design engineer". Somewhere along the way it occurred to me that even with agents, the engineers on my team are just in a league of their own. I can't ship code as fast, the process is often unwieldy, and I still do my best work when I can reach my hands into the screen and move things around on a canvas. Now I'm back where I started: Figma open, jamming on design system and new user flows, high fidelity mockups, etc. But now agents are a core part of the design workflow. I'm codifying my design principles into skills that the eng team can build with. @KalGrinberg
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