Field notes for creative founders

Advice on growing your audience, streamlining your work, and building a durable digital business.

7 lessons on creative strategy for new founders and entrepreneurs

7 lessons on creative strategy for new founders and entrepreneurs

After a decade of building creatively driven businesses, I've compiled a concise, no-nonsense guide to help new founders and business owners starting out.

Copywriting secrets in the brave new world of content marketing

Copywriting secrets in the brave new world of content marketing

Learn why clear, persuasive writing matters everywhere now. Discover how to make your words count, whether you're selling a product or sharing an idea.

Know, like, and trust: Sell more by building better relationships

Know, like, and trust: Sell more by building better relationships

Expand your reach and get people to know you, like you, and ultimately, trust you so that you can connect more of your products to the engaged, ideal customers who would find them helpful.

Start making noise, then listen for signal

Start making noise, then listen for signal

Discover how to unveil and validate digital business ideas by engaging audiences and analyzing feedback for product and service success.

Agency culture: The heartbeat of your creative business

Agency culture: The heartbeat of your creative business

Discover how strong agency culture drives success, fosters innovation, and enhances team spirit in creative businesses.

Referrals: Using word-of-mouth to your advantage

Referrals: Using word-of-mouth to your advantage

Discover how to boost your agency's growth with effective referral strategies and word-of-mouth marketing. Unlock the power of trust and client recommendations.

Setting ambitious goals: Planning for a profitable new year

Setting ambitious goals: Planning for a profitable new year

Setting ambitious goals is not just about dreaming big—it's a strategic approach to personal and professional growth. What will you achieve in the new year?

Building a value ladder is more than just upselling

Building a value ladder is more than just upselling

Discover the secrets of building a well-crafted value ladder for your business that meet and exceed customer expectations.

Nontraditional networking strategies for digital entrepreneurs

Nontraditional networking strategies for digital entrepreneurs

Unlock advanced networking strategies for digital entrepreneurs. Boost your network with personal branding, meaningful social media connections, and strategic collaborations.

Project roadmaps: The secret to stellar client relationships

Project roadmaps: The secret to stellar client relationships

Discover how a project roadmap can transform your client relationships. Learn to navigate from the initial pitch to project completion while boosting client retention and satisfaction.