Field notes for creative founders
Advice on growing your audience, streamlining your work, and building a durable digital business.
Master post purchase emails with these tips and templates
A well-crafted post-purchase email sequence thanks customers, builds strong relationships, boosts sales, and turns one-time buyers into loyal fans.
Seal the deal with these five bottom of funnel emails
From addressing objections to showcasing success stories, this BOFU guide helps you turn subscribers into loyal customers with empathy and connection.
The counterintuitive welcome email sequence (that actually works)
Ditch the cookie-cutter advice and learn the counterintuitive truth about welcome sequences that actually drive engagement and sales.
Open rates are dead: Meet the new metrics of email success
It's time to focus on engagement, not open rates. With privacy changes and savvy subscribers, clicks, engagement, and conversions are the new gold standards in email marketing.
Cut through the noise: Newsletter branding as a competitive advantage
Building a standout newsletter means creating a strong brand identity that resonates deeply with your audience, cutting through the noise, and turning your emails into something your readers eagerly anticipate.
Unsubscribes and pruning: The secret to stronger newsletter audiences
Want a stronger newsletter audience? You'll need to trim the fat to boost engagement, improve deliverability, and drive better results.
Stories are the shortcuts we use to navigate the world
"Stories are the shortcut we use to navigate the world." These tried-and-true storytelling methods can help sway decisions, spark action, and drive conversions.
From discovery to relationships: Using social platforms to build an audience on your terms
Learn how to transition from discovery to relationship platforms, leveraging social media to build a dedicated audience on your terms.
