Field notes for creative founders
Advice on growing your audience, streamlining your work, and building a durable digital business.
Master post purchase emails with these tips and templates
A well-crafted post-purchase email sequence thanks customers, builds strong relationships, boosts sales, and turns one-time buyers into loyal fans.
Seal the deal with these five bottom of funnel emails
From addressing objections to showcasing success stories, this BOFU guide helps you turn subscribers into loyal customers with empathy and connection.
The 4-email secret to a nurture sequence that connects
Craft the perfect 4-email nurture sequence that turns newsletter subscribers into raving fans who can't wait to open your next email.
The counterintuitive welcome email sequence (that actually works)
Ditch the cookie-cutter advice and learn the counterintuitive truth about welcome sequences that actually drive engagement and sales.
Email marketing best practices: Why open rates are dead (and what to track instead)
Discover modern email marketing best practices that go beyond open rates. Learn how to track meaningful metrics and craft engaging subject lines that drive real results.
Cut through the noise: Newsletter branding as a competitive advantage
Building a standout newsletter means creating a strong brand identity that resonates deeply with your audience, cutting through the noise, and turning your emails into something your readers eagerly anticipate.
Unsubscribes and pruning: The secret to stronger newsletter audiences
Want a stronger newsletter audience? You'll need to trim the fat to boost engagement, improve deliverability, and drive better results.
Stories are the shortcuts we use to navigate the world
"Stories are the shortcut we use to navigate the world." These tried-and-true storytelling methods can help sway decisions, spark action, and drive conversions.
From discovery to relationships: Using social platforms to build an audience on your terms
Learn how to transition from discovery to relationship platforms, leveraging social media to build a dedicated audience on your terms.
