If you've been following along, your welcome sequence is humming along smoothly, your nurture emails are building trust, and your audience is warmed up. Now comes the moment of truth: presenting your offer.

Here’s the hard part—it’s where even the best strategies can crumble. I’ve been there. My first Bottom of Funnel (BOFU) sequence was a patchwork of corporate jargon and “best practices”. It was awful.

Thankfully, mistakes are some of the best teachers. Let me helpf you create a BOFU sequence that connects, resonates, and delivers.

The 5-Email BOFU Sequence

Each email in this sequence has one job: guiding your audience toward a decision. Let’s dive in, starting with one of the most critical—your objection-handling email.

1. The “Objection Addresser”

People hesitate for a reason. Addressing those doubts head-on shows you understand their concerns—and that you have answers.

What to include:

  • Common objections and solutions
  • Proof of your offer’s value
  • A relatable personal story

Example:

Subject: Let’s talk about your doubts (I’ve had them too)

Body: Deciding to join the Email Mastery course isn’t easy—I get it. I’ve been in your shoes, wondering:

  1. “Do I have the time?” Yes, because each module is designed for busy people: short, actionable, and to the point.
  2. “What if it doesn’t work?” That’s why there’s a 30-day, no-questions-asked refund policy.
  3. “Is it right for my niche?” Students across industries—from knitting to quantum physics—have seen results.

I wrestled with these same questions before investing in my first course. But taking that step gave me the framework I needed to grow.

Have questions? Hit reply—I’m here to help.

2. The “Success Stories” Email

People trust stories. Sharing authentic examples of success helps your audience picture their own.

What to include:

  • Diverse, relatable testimonials
  • Specific, achievable outcomes
  • A reminder of your guarantee

Example:

Subject: Real results from real people

Body: The best way to show what Email Mastery can do is to share these stories:

  • Sarah, Freelance Designer: “Three months in, my subscriber count tripled, and my income doubled.”
  • John, Tech Blogger: “A 30% boost in open rates just from the subject line techniques.”
  • Maria, Fitness Coach: “This course helped me launch my first four-figure product. The step-by-step guidance made it possible.”

These results aren’t magic—they’re from putting in the work. If you’re ready to join us, enrollment is open for the next 48 hours. Questions? Just reply to this email.

3. The “Sneak Peek” Email

Give them a taste of what’s inside—something useful and actionable that leaves them wanting more.

What to include:

  • A practical tip from the course
  • How it fits into the bigger picture
  • A curiosity gap

Example:

Subject: A quick tip for your next email

Body: Today, I want to share a subject line formula from Module 2:

  • Identify a common problem.
  • Hint at an unexpected solution.
  • Create curiosity.

Instead of: “5 Ways to Grow Your List”, try: “The Tactic That Grew My List 50%.”

In the course, we explore six more formulas like this, along with the psychology behind them. If you’re curious, enrollment is open for the next 24 hours.

4. The “FAQ” Email

Clear up lingering questions to remove hesitation and build trust.

What to include:

  • Most common questions
  • Logistical details
  • A final reminder

Example:

Subject: Your questions, answered

Body: Here are answers to the top questions I’ve received:

  • How long do I have access? Lifetime, with free updates.
  • Is this for beginners? Absolutely. We start with fundamentals.
  • What if I fall behind? No problem—go at your own pace.

Still unsure? Reply to this email—I’d love to help. Enrollment closes tomorrow at midnight.

5. The “Last Call” Email

Your final chance to nudge them—but without pressure.

What to include:

  • A reminder of the deadline
  • A recap of key benefits
  • A simple CTA

Example:

Subject: Final hours to join Email Mastery

Body: In a few hours, enrollment closes.

  • Comprehensive email strategies
  • 20+ tested templates
  • Lifetime access and updates

More than that, you’ll gain the confidence to grow your business through email.

Enrollment ends at midnight. I’d love to have you in the course, but if it’s not the right time, that’s okay too. Thanks for considering.

Wrapping Up

A great BOFU sequence doesn’t push—it guides. Focus on addressing concerns, showcasing value, and making “yes” feel natural. Write with empathy, offer genuine help, and trust the right people will take action.