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Top creativity killers every entrepreneur must overcome

Top creativity killers every entrepreneur must overcome

I recently got into an email exchange with an entrepreneur who was stuck creatively in her business. As we went back and forth, it became pretty clear she was dealing with four things that were blocking her: fear, comparison, perfectionism, and judgment.

I've dealt with all four of these myself. They're creativity killers, and most entrepreneurs run into them at some point.

Here's the advice I gave her, starting with fear.

If you want to grow, you must embrace fear

Fear is something we all deal with. It's baked into our DNA as a survival mechanism.

In creative work, fear isn't life-threatening, but it can still mess you up. It stops you from taking risks, thinking differently, or sitting with the uncertainty that comes with new ideas. If you let fear call the shots, you'll hold yourself back from the kind of growth you're actually capable of.

One of the best ways I've found to unlock creative thinking is to give yourself space to be vulnerable. That's where the good ideas live.

"Fearlessness is like a muscle. I know from my own life that the more I exercise it, the more natural it becomes to not let my fears run me." Arianna Huffington

Don't fall for the comparison trap

I've heard so many stories of entrepreneurs getting caught up comparing their work, their business, their product to someone else's.

Here's a quick example of how that plays out badly:

Foursquare and Gowalla were rival location-based apps. Both got so consumed with watching each other that they drifted away from their own unique strengths. The obsessive competition eventually killed Gowalla entirely, and Foursquare's growth stalled because they were too distracted to capitalize on their own opportunities.

When you're always worried about what others are doing, it's easy to get swept up in a story that isn't yours.

The takeaway is simple: embrace what makes you different. Your unique qualities and creative voice are what create real alignment between you, your business, and your customers.

Avoid perfectionism with an agile and iterative mindset

Human beings have been chasing perfection since the beginning of time. But perfection is impossible. Even the most celebrated entrepreneurs have bad days.

And that's fine. The sooner you stop obsessing over perfection, the better off you'll be.

Waiting for the "perfect" time to launch your product, write your book, or send that tweet only delays the inevitable. Sometimes it does worse than that. Perfectionism has killed more market opportunities than I can count, through endless product tweaks, launch postponements, and unnecessary fiddling.

"If you're not embarrassed by the first version of your product, you've launched too late." Reid Hoffman

Here's a practical example: Airbnb. As of this writing, they have a $75.75 billion market cap. The company started when the founders rented out air mattresses in their apartment during a conference. They didn't have a fancy website or a polished sales team. They had an idea that punched unattainable perfection in the face.

The idea was good enough. So they shipped it, measured what worked, and iterated their way into one of the largest companies to come out of Silicon Valley.

"It's called entrepreneurSHIP, not entrepreneurSTAY. Don't wait. Just ship." Richie Norton

Learning to thrive amid judgment

Three down, one to go. The last obstacle is judgment.

Whether you realize it or not, both negative and positive feedback play a big role in the creative process. Positive feedback builds confidence and motivation, which pushes you to develop your ideas further. Negative feedback can either motivate you to improve or shut you down entirely, depending on how it's delivered and how you receive it.

The most successful entrepreneurs I know are really good at filtering useful feedback from noise and negativity.

Here are a couple of ways to quiet the judging and keep your cool:

  • Consider the source. Evaluate the credibility and expertise of the person giving the feedback.
  • Be objective. Try to detach your emotions from the feedback and focus on the content, not the delivery.
  • Ask questions. If you're unsure of the intent, ask for clarification so you actually understand the criticism.
  • Trust your intuition. Being open to feedback is important, but trust your instincts and your creative vision. Not all feedback will align with your goals.

Final thoughts

Getting past these creative blocks really comes down to four things: being willing to be vulnerable, leaning into what makes you unique, shipping before it feels ready, and learning to separate useful feedback from the noise.

If you can do that, you'll be in a much better position to grow as an entrepreneur.

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10 things reshaping how designers work

Design Systems Meet AI, Process Evolves

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Business
2021 Goals

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Business
2021 Year in Review

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