Notes on AI, design, and building
Field notes on building digital businesses and products, from two decades of reps: AI, design, audience building, marketing, and creative entrepreneurship.
Agentic systems record design reasoning
Little Plains built an agentic brand system that records design reasoning so people and AI agents stop guessing and stay on brand.
Edition #175
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Nobody claps for good
Edition #168
Friction shapes what survives
Edition #167
Conviction over craft
Edition #166
Taste over templates
Edition #165
When design frames problems
Edition #164
Reality before AI, taste before consensus
Edition #163
Design systems are now infrastructure for AI
Edition #162
Building agents that hold their secrets
Edition #161
When agents write the design system
Edition #160
When systems think without designers
Edition #159


























