It's time to write like a human again
Let me guess.
Your inbox probably looks a lot like mine right now: stuffed to the brim with marketing emails that all sound the same.
The same templates. The same buzzwords. And now, sprinkled in everywhere, those AI-generated emails that somehow manage to sound both robotic and trying-too-hard-to-be-human at the same time.
Welcome to the modern inbox.
Everyone's copying everyone else. We're all chasing metrics and "best practices," while forgetting something important:
People want to connect with people. Real people. Not algorithms, not templates, not whatever ChatGPT thinks a human sounds like.
Think about the last email that made you smile. The one you actually wanted to read. I bet it felt like it came from a real person, not some marketing robot. In a world where AI is writing more and more of our content, your unique voice matters more than ever.
Here's what I've learned working with creators and newsletter operators over the past couple of years:
The magic isn't in fancy templates or growth hacks. It's in being human. Writing like you talk. Telling stories that matter.
When you drop the marketing speak and write like yourself, something interesting happens:
More people read your emails. They reply to share their stories. Real conversations start. And yes, real sales happen (naturally).
I see it all the time. The writers who dare to be themselves build genuine connections. Their subscribers stick around. Their business grows.
Better yet? They actually enjoy writing again.
Your subscribers signed up to hear from you: the real you. Not some polished corporate version. Not some cookie-cutter template. And definitely not an AI pretending to be you.
It's time to write like a human again.
