7 lessons on creative strategy for new founders and entrepreneurs
After a decade of building creatively driven businesses, I've compiled a concise, no-nonsense guide to help new founders and business owners starting out.
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Copywriting secrets in the brave new world of content marketing
Learn why clear, persuasive writing matters everywhere now. Discover how to make your words count, whether you're selling a product or sharing an idea.
Email marketing best practices: Why open rates are dead (and what to track instead)
Discover modern email marketing best practices that go beyond open rates. Learn how to track meaningful metrics and craft engaging subject lines that drive real results.
Email copywriting techniques to captivate and convert
Writing emails that convert is easier said than done. Here are my go-to copywriting techniques for crafting emails that captivate and convert—from subject lines to CTAs.
Mailchimp, ConvertKit, or Beehiiv: Which ESP is right for you?
If you're a creator looking to own your audience and sell more through email, there are only three email service providers I recommend: Mailchimp, ConvertKit, or Beehiiv. Let's dive into the pros, cons, costs, and more of each.
