Business
7 lessons on creative strategy for new founders and entrepreneurs
After a decade of building creatively driven businesses, I've compiled a concise, no-nonsense guide to help new founders and business owners starting out.
Real strategies for growing your audience, building your business, boosting productivity, and optimizing systems—all shared from my experience as a founder and entrepreneur.
Business
Copywriting secrets in the brave new world of content marketing
Learn why clear, persuasive writing matters everywhere now. Discover how to make your words count, whether you're selling a product or sharing an idea.
Newsletter
Master post purchase emails with these tips and templates
A well-crafted post-purchase email sequence thanks customers, builds strong relationships, boosts sales, and turns one-time buyers into loyal fans.
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Newsletter
Seal the deal with these five bottom of funnel emails
From addressing objections to showcasing success stories, this BOFU guide helps you turn subscribers into loyal customers with empathy and connection.
Newsletter
The 4-email secret to a nurture sequence that connects
Craft the perfect 4-email nurture sequence that turns newsletter subscribers into raving fans who can't wait to open your next email.
Newsletter
The counterintuitive welcome email sequence (that actually works)
Ditch the cookie-cutter advice and learn the counterintuitive truth about welcome sequences that actually drive engagement and sales.
Newsletter
Open rates are dead: Meet the new metrics of email success
It's time to focus on engagement, not open rates. With privacy changes and savvy subscribers, clicks, engagement, and conversions are the new gold standards in email marketing.
Newsletter
Cut through the noise: Newsletter branding as a competitive advantage
Building a standout newsletter means creating a strong brand identity that resonates deeply with your audience, cutting through the noise, and turning your emails into something your readers eagerly anticipate.
Newsletter
Unsubscribes and pruning: The secret to stronger newsletter audiences
Want a stronger newsletter audience? You'll need to trim the fat to boost engagement, improve deliverability, and drive better results.
Newsletter
Stories are the shortcuts we use to navigate the world
"Stories are the shortcut we use to navigate the world." These tried-and-true storytelling methods can help sway decisions, spark action, and drive conversions.
Newsletter
From discovery to relationships: Using social platforms to build an audience on your terms
Learn how to transition from discovery to relationship platforms, leveraging social media to build a dedicated audience on your terms.
Newsletter
Grow your newsletter list using these four effective strategies
Boost your newsletter subscribers with four proven strategies. Learn how to grow your list organically, use paid ads, form partnerships, and implement referrals.
Newsletter
Email copywriting techniques to captivate and convert
Writing emails that convert is easier said than done. Here are my go-to copywriting techniques for crafting emails that captivate and convert—from subject lines to CTAs.
Newsletter
Four automated sales sequences to inform, nurture, convert, and keep customers
Boost digital product sales with 4 essential email sequences guaranteed to nurture subscribers, build trust, and drive revenue on autopilot.
Newsletter
Turn your newsletter Thank You page into a silent sales machine
Discover proven strategies to optimize your newsletter Thank You page for engagement and conversions. Boost sales on autopilot with these essential tips.
Newsletter
5 key elements to a high-converting newsletter landing page
Boost your newsletter sign-ups with these five essential elements. Learn how to create a high-converting landing page that engages and converts.