Field notes for creative founders
Advice on growing your audience, streamlining your work, and building a durable digital business.
Cut through the noise: Newsletter branding as a competitive advantage
Building a standout newsletter means creating a strong brand identity that resonates deeply with your audience, cutting through the noise, and turning your emails into something your readers eagerly anticipate.
Unsubscribes and pruning: The secret to stronger newsletter audiences
Want a stronger newsletter audience? You'll need to trim the fat to boost engagement, improve deliverability, and drive better results.
Stories are the shortcuts we use to navigate the world
"Stories are the shortcut we use to navigate the world." These tried-and-true storytelling methods can help sway decisions, spark action, and drive conversions.
From discovery to relationships: Using social platforms to build an audience on your terms
Learn how to transition from discovery to relationship platforms, leveraging social media to build a dedicated audience on your terms.
How to grow a newsletter: 4 strategies to boost your subscriber count
Learn how to grow your newsletter organically, using paid ads, from partnerships, and by implementing referrals.
Email copywriting techniques to captivate and convert
Writing emails that convert is easier said than done. Here are my go-to copywriting techniques for crafting emails that captivate and convert—from subject lines to CTAs.
Four automated sales sequences to inform, nurture, convert, and keep customers
Boost digital product sales with 4 essential email sequences guaranteed to nurture subscribers, build trust, and drive revenue on autopilot.
Turn your newsletter Thank You page into a silent sales machine
Discover proven strategies to optimize your newsletter Thank You page for engagement and conversions. Boost sales on autopilot with these essential tips.
5 key elements to a high-converting newsletter landing page
Boost your newsletter sign-ups with these five essential elements. Learn how to create a high-converting landing page that engages and converts.
