Newsletter
Open rates are dead: Meet the new metrics of email success
It's time to focus on engagement, not open rates. With privacy changes and savvy subscribers, clicks, engagement, and conversions are the new gold standards in email marketing.
It's time to focus on engagement, not open rates. With privacy changes and savvy subscribers, clicks, engagement, and conversions are the new gold standards in email marketing.
Building a standout newsletter means creating a strong brand identity that resonates deeply with your audience, cutting through the noise, and turning your emails into something your readers eagerly anticipate.
Want a stronger newsletter audience? You'll need to trim the fat to boost engagement, improve deliverability, and drive better results.
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"Stories are the shortcut we use to navigate the world." These tried-and-true storytelling methods can help sway decisions, spark action, and drive conversions.
Learn how to transition from discovery to relationship platforms, leveraging social media to build a dedicated audience on your terms.
Learn how to grow your newsletter organically, using paid ads, from partnerships, and by implementing referrals.
Writing emails that convert is easier said than done. Here are my go-to copywriting techniques for crafting emails that captivate and convert—from subject lines to CTAs.
Boost digital product sales with 4 essential email sequences guaranteed to nurture subscribers, build trust, and drive revenue on autopilot.
Get real-world lessons from a decade's worth of digital business know-how, delivered to your inbox every Saturday at 8 AM ET.
If you have questions, have a project in mind, or just want to say high, drop me an email or hit me on social.