Field notes for creative founders
Advice on growing your audience, streamlining your work, and building a durable digital business.
Creating lead magnets that convert
Unlock the secrets to creating lead magnets that attract your ideal clients, build trust, and prime them to buy your offerings.
Crafting an irresistible offer for your newsletter audience
Learn how to craft an irresistible offer that skyrockets your newsletter revenue. Discover proven strategies to align your offer with your audience's needs.
Finding your circle of competence
Tired of the "just pick a niche" advice? This guide actually shows you how to find your circle of competence. Find your offering by pinpointing the sweet spot between your passions, talents, and what people urgently need solved.
Mailchimp, ConvertKit, or Beehiiv: Which ESP is right for you?
If you're a creator looking to own your audience and sell more through email, there are only three email service providers I recommend: Mailchimp, ConvertKit, or Beehiiv. Let's dive into the pros, cons, costs, and more of each.
Audience building is the key to a defensible business
Audience building on social media? You're building on rented land. Know what's better? Owning your audience and nurturing those relationships through email.
Product scaling without losing momentum (or your mind)
Product scaling requires you hire well, prioritize correctly, and automate away tasks and systems that erode your product's success
6 questions you should ask before creating a digital product
Can you guess the #1 question I get from digital business owners (especially those running agencies)? Without a doubt it's, "How do I create my first digital product?"
Know, like, and trust: Sell more by building better relationships
Expand your reach and get people to know you, like you, and ultimately, trust you so that you can connect more of your products to the engaged, ideal customers who would find them helpful.
Features tell, benefits sell
Focusing on benefits over features is a great way to present your product or service as the solution to a customer's problem.
