
The anatomy of a modern welcome sequence: Turning subscribers into customers
Discover the 6 essential emails your welcome sequence needs to captivate subscribers, boost engagement, and drive more sales.
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Creating lead magnets that convert
Unlock the secrets to creating lead magnets that attract your ideal clients, build trust, and prime them to buy your offerings.

Crafting an irresistible offer for your newsletter audience
Learn how to craft an irresistible offer that skyrockets your newsletter revenue. Discover proven strategies to align your offer with your audience's needs.

Finding your circle of competence
Tired of the "just pick a niche" advice? This guide actually shows you how to find your circle of competence. Find your offering by pinpointing the sweet spot between your passions, talents, and what people urgently need solved.

Mailchimp, ConvertKit, or Beehiiv: Which ESP is right for you?
If you're a creator looking to own your audience and sell more through email, there are only three email service providers I recommend: Mailchimp, ConvertKit, or Beehiiv. Let's dive into the pros, cons, costs, and more of each.

Audience building is the key to a defensible business
Audience building on social media? You're building on rented land. Know what's better? Owning your audience and nurturing those relationships through email.

Product scaling without losing momentum (or your mind)
Product scaling requires you hire well, prioritize correctly, and automate away tasks and systems that erode your product's success