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Guides and essays on AI for designers, product design, design systems, and building a digital business, from almost 20 years of design work.

All180Articles100Editions80Design45Systems41Business35Product21Newsletter19Productivity8Creators5Audience5
  • Master post purchase emails with these tips and templates

    Master post purchase emails with these tips and templates

  • Seal the deal with these five bottom of funnel emails

    Seal the deal with these five bottom of funnel emails

  • The 4-email secret to a nurture sequence that connects

    The 4-email secret to a nurture sequence that connects

  • The counterintuitive welcome email sequence (that actually works)

    The counterintuitive welcome email sequence (that actually works)

  • Email marketing best practices: Why open rates are dead (and what to track instead)

    Email marketing best practices: Why open rates are dead (and what to track instead)

  • Cut through the noise: Newsletter branding as a competitive advantage

    Cut through the noise: Newsletter branding as a competitive advantage

  • Unsubscribes and pruning: The secret to stronger newsletter audiences

    Unsubscribes and pruning: The secret to stronger newsletter audiences

  • Stories are the shortcuts we use to navigate the world

    Stories are the shortcuts we use to navigate the world

  • From discovery to relationships: Using social platforms to build an audience on your terms

    From discovery to relationships: Using social platforms to build an audience on your terms

  • How to grow a newsletter

    How to grow a newsletter: 4 strategies to boost your subscriber count

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