Moving goal posts
Things are moving fast. This week alone felt like a dozen mind-shattering announcements in tech and AI—each one demanding my attention, analysis, action (or reaction).
With every new "thing" announced, I found myself landing in this uncomfortable middle ground. Aware that everything is changing, yet too overwhelmed to meaningfully act on any of it.
Nowhere is this more true for me than with SEO and AI—especially as I'm preparing to launch Jasin and thinking deeply about organic reach and marketing in the new world of search.
We're not preparing for what's coming. We're just patching what's breaking. And patching doesn't scale. The question isn't whether AI will transform search (it certainly will)—it's whether we'll be ready for what that means when it does.
Well, on that happy note (kidding... sort of...)—let's get into it.
This Caught My Eye
SEO as we knew it is dying
This LinkedIn post hit harder than I expected.
The author lays out a simple but brutal point: SEO as we knew it is getting replaced by AI that summarizes, rewrites, and re-routes attention—before a human ever lands on your content.
The really concerning part is that I realized how many of my assumptions still come from the old model:
- Write → rank → convert
- Keywords → content → traffic
But if AI is the first reader of your content... you're not writing for people anymore—you're writing through a filter that thinks faster and more broadly than you. That's what we're dealing with now, and it changes everything about discoverability on the web.
This Week I Built
Analytics got a full rebuild
This wasn't a flashy week for Jasin, but it was productive in all the right ways. I'm getting close to wrapping up work on the app itself, and I should be moving to marketing and a new landing page next week. But this week:
- Now you can reliably track views + clicks on each product card embed
- I setup a new admin debug page for testing and verifying clicks
- Better caching + error handling for users
The frontend also got cleaner and smoother, with better loading UI/UX, refined product card styles, and a lot more polish to make everything feel more cohesive.
If you're interested in playing around with it when I launch the beta, I'd love to have you sign up!
Tools I'm Trying
I'm feeding Delphi my "brain"—all the links, notes, content I create online. Too early to judge usefulness, but if it delivers on its pitch (a single searchable interface for everything I write and read), you'll be able to chat with me about anything whenever you want. I'll keep you posted.
I've only used it for one day, but I'm legit impressed. The jump from 3.7 is real. It feels faster, better at context, way more of a co-thinker than a co-coder. Anthropic's getting serious. Give it a try if you haven't—you'll be impressed.
Creative Corner
Three fonts that sparked my interest this week:
Semi-monospaced, razor clean. Feels techy without being sterile.
Wild range of weights and styles. Versatile for modern branding.
Balanced and beautiful. A variable font that can go serious or playful without losing its look.
Style + Signal
Building my childhood dream PC
A nostalgic deep-dive into retro tech, which always holds a special place in my heart. This is a love letter to old machines—the ones we learned on and grew up with.
How to build an AI-powered product in a weekend
This is the process I use to go from "half-idea" to "shipped MVP" in under 48 hours—an approach rooted in modern AI product development tools, but grounded in old-school creative process.
Closing Thought
The goal posts keep moving. But maybe that's not the problem. Maybe the problem is thinking there was ever a fixed point to aim at.
