Field notes and hard-earned lessons on building products, agencies, and systems.

Rethinking SEO in the AI Era

Rethinking SEO in the AI Era

AI is rewriting search. Here's how I'm adapting my SEO, workflows, and product strategy to stay ahead.

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The tools that help me build fast—without sacrificing taste

The tools that help me build fast—without sacrificing taste

Most tools either bloat your stack or blunt your instincts. These six don't. Here's the exact setup I use to build fast—and stay sharp.

How to build an AI-powered product in a weekend

How to build an AI-powered product in a weekend

Learn how to build and launch a complete AI-powered product in a weekend using modern best practices.

Creative agencies should build systems, not teams

Creative agencies should build systems, not teams

I ran a creative agency for 14 years. Clients came for the polish and process. But if I were starting today, I’d build it completely differently.

Stop building the wrong features—build lean instead

Stop building the wrong features—build lean instead

Learn how lean product development and smart prioritization keep your roadmap focused and useful.

Search unbundling has begun

Search unbundling has begun

Google isn’t dead—but its grip is loosening. From Perplexity to Cursor, here’s how search is splintering into smarter, focused tools.

Most great product ideas start off looking small (or kinda dumb)

Most great product ideas start off looking small (or kinda dumb)

How to spot overlooked opportunities hiding in habits, hacks, and broken workflows.

Your feed is everyone else's dream

Your feed is everyone else's dream

Digital distraction kills momentum. Build a creator mindset by replacing scrolling with sorting your own ideas.