Field notes and hard-earned lessons on building digital businesses and products.

Turn your newsletter Thank You page into a silent sales machine

Turn your newsletter Thank You page into a silent sales machine

Discover proven strategies to optimize your newsletter Thank You page for engagement and conversions. Boost sales on autopilot with these essential tips.

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5 key elements to a high-converting newsletter landing page

5 key elements to a high-converting newsletter landing page

Boost your newsletter sign-ups with these five essential elements. Learn how to create a high-converting landing page that engages and converts.

The anatomy of a modern welcome sequence: Turning subscribers into customers

The anatomy of a modern welcome sequence: Turning subscribers into customers

Discover the 6 essential emails your welcome sequence needs to captivate subscribers, boost engagement, and drive more sales.

Creating lead magnets that convert

Creating lead magnets that convert

Unlock the secrets to creating lead magnets that attract your ideal clients, build trust, and prime them to buy your offerings.

Crafting an irresistible offer for your newsletter audience

Crafting an irresistible offer for your newsletter audience

Learn how to craft an irresistible offer that skyrockets your newsletter revenue. Discover proven strategies to align your offer with your audience's needs.

Finding your circle of competence

Finding your circle of competence

Tired of the "just pick a niche" advice? This guide actually shows you how to find your circle of competence. Find your offering by pinpointing the sweet spot between your passions, talents, and what people urgently need solved.