October 21, 2023

The Entrepreneurial Operating System

Starting a business is exciting. But let's face it, it can also be really, really hard. Entrepreneurs facing numerous challenges quickly realize that they need more than a good idea—they need a plan.

Enter one of my favorite books, "Traction: Get a Grip on Your Business" by Gino Wickman. In it, Wickman introduces the Entrepreneurial Operating System (EOS), a practical system for creating said plan above.

I've used the Entrepreneurial Operating System in my creative agency and other business endeavors with excellent results. Let's start by understanding the core components of the EOS system: Vision, people, data, issues, process, and traction.

The six pillars of the Entrepreneurial Operating System (EOS)

In Wickman's book, he writes that taking time to understand the following six components of the Entrepreneurial Operating System (EOS).

  • Vision: Define your long-term goals, the services you offer, and the projects you wish to work on. Having a clear vision will guide your decision-making and help communicate your value to potential clients.
  • People: Build a network of other creatives with complementary skills. When a project requires skills outside your expertise, you'll have a go-to team to collaborate with.
  • Data: Track critical metrics like project completion rates, client satisfaction, and earnings to evaluate your performance and make informed decisions. You can also monitor client retention rates, project profitability, and team productivity metrics to gauge your business's health and growth.
  • Issues: Address client concerns and project hiccups promptly. Use feedback to refine your processes and improve your services while addressing problems head-on and seeking long-term solutions.
  • Process: Systemize your core processes, from client onboarding to project delivery, to ensure a consistent and efficient service delivery. Document your workflows for project delivery, client communication, and invoicing to streamline operations and ensure consistency.
  • Traction: Set short-term and long-term goals. Regularly review and adjust your strategies to stay on track toward achieving your vision.

As you can see, if implemented, each component is a step towards more control, more organization, and, ultimately, more growth. Now that we understand the six components, let's look at how to implement them into our strategies and routines.

Vision: The roadmap for your business

Your vision is the North Star that guides every decision, every project, and every collaboration. It's what sets you apart in a sea of sameness. But defining your vision isn't a one-and-done job. Your vision is a living, breathing, core part of your business that evolves over time. Your visions should articulate the following:

  • Your long-term goals: Where do you see your business in five, ten, or fifteen years?
  • The services you offer: What do you bring to the table that's unique?
  • The types of projects you wish to work on: What kind of work gets your creative juices flowing?

The clarity in your vision is what will attract like-minded clients and collaborators to your doorstep, so take the time to map things out so you're clear about which direction you're headed.

People: Your business's greatest asset

In many creative businesses, collaboration is the currency of success. Whether it's a graphic designer whose style complements yours or a copywriter who knows just how to articulate your ideas, the right people can amplify your potential exponentially.

But it's not just about skills and expertise. It's about shared values, mutual respect, and a common vision. It's about forming a community of creatives who are as invested in your success just as much as you are.

Here's how to nurture this crucial component:

  • Network intentionally: Attend industry meetups, join professional groups, and don't shy away from online forums. The goal is to surround yourself with individuals who complement your skills and share your enthusiasm and work ethic.
  • Collaborate: Don't hesitate to bring others on board for projects requiring diverse skill sets. Collaboration can lead to innovation and a higher quality of work.
  • Invest in relationships: Building solid and respectful relationships with your collaborators will foster a positive work environment, leading to better project outcomes and a more enjoyable work process.

People are the heartbeat of your business. They can provide fresh perspectives, introduce you to new methodologies, and help you deliver a level of service that sets you apart from the competition.

Data: Making informed decisions

Data is a tool everyone should become comfortable with. After all, data is a mirror, reflecting your business's health, performance, and potential.

Here are a few ways data can help you get more out of your business:

  • Insightful metrics: Key metrics like project completion rates, client satisfaction, and earnings aren't just numbers; they are narratives telling you what's working and what's not.
  • Informed decisions: Data drives decisions grounded in reality, not assumptions. It's the difference between steering based on a hunch and navigating with GPS.
  • Predictive power: Trends in data can forecast potential challenges, allowing you to course-correct before minor hiccups become significant hurdles.

Embracing data is empowering. As you dive in further, you'll start to see patterns and insights that will bring your business to life.

Issues: Bettering your business

In the daily hustle of project deadlines and client meetings, it's easy for issues to get swept under the rug. However, every challenge faced is a nugget of insight waiting to be uncovered. Through addressing these issues, processes are refined, services are enhanced, and client relationships are strengthened.

Here's how to turn issues into opportunities:

  • Address things promptly: The sooner an issue is acknowledged, the quicker it can be resolved. Whether it's a client concern or a project hiccup, addressing it promptly is key.
  • Constructive feedback: Encourage an environment where feedback is shared openly and constructively. It's through understanding different perspectives that solutions can be found.
  • Long-term solutions: Seek resolutions that not only solve the immediate issue but prevent similar challenges in the future.

Each issue faced is a lesson learned and a chance to improve. It's about fostering a culture where challenges are seen not as roadblocks but as stepping stones to betterment.

Process: The blueprint for efficiency

The word "process" may evoke images of rigid frameworks that stifle creativity. However, a well-designed process is far from restrictive and quite liberating. It's the blueprint that ensures your business runs like a well-oiled machine, leaving you more time to focus on what you love most—creating.

Here's how to weave process into your daily business life:

  • Systemization: Systemize your core processes, from client onboarding to project delivery. It's about creating a repeatable blueprint that ensures consistency and quality.
  • Documentation: Document your workflows. It's the manual that ensures everyone is on the same page, reducing misunderstandings and ensuring a seamless flow of work.
  • Continuous refinement: Regularly review and refine your processes based on feedback and performance data. It's about evolving your strategies to match your company's growing needs.

A well-defined process doesn't just streamline operations; it also sets the stage for scaling. It allows you to take on more projects and clients and achieve your vision without descending into chaos.

Traction: The path to progress

Traction is the true measure of progress—the tangible evidence that your business is moving from ideas to reality. Traction is about setting goals, tracking progress, and clarifying your vision.

Here's how to gain and maintain traction:

  • Goal setting: Break down your long-term vision into actionable short-term and long-term goals. These are the milestones along your path to progress.
  • Regular reviews: Establish a rhythm of regular reviews to evaluate, celebrate, and assess.
  • Adaptive strategies: If a particular approach isn't yielding the desired traction, don't hesitate to analyze, adjust, and try something different.

Traction isn't about relentless forward motion but thoughtful, measured progress.


Embracing the Entrepreneurial Operating System (EOS) can do wonders for your business systems. By integrating the core six components into your work life, you'll find yourself propelled closer to your goals systematically and repeatedly.