7 lessons on creative strategy for new founders and entrepreneurs

After a decade of building creatively driven businesses, I've distilled my experience into this concise guide for new founders and business owners:

Prioritize action over perfection: Nine times out of ten, launching with an MVP (Minimum Viable Product) is better than waiting for "the perfect time." It rarely exists. Real-world experience and quick customer feedback will teach you more than endless planning or polishing ever could.
Invest wisely: You might think saving every penny is important at the beginning. In some cases, it is. However, excessive frugality can lead to greater costs in the long run. Strategic spending upfront can save you headaches and expenses later. Spend on equipment and people first. Then focus on scaling.
Target higher-value customers: Over time, you'll realize it's often just as easy to attract a $10,000 customer as it is a $1,000 one. Aim higher and price your services with confidence. Remember, your pricing is a signal of your value. Don't underestimate what you're worth.
Embrace the non-scalable: Not every business needs to be a unicorn to be successful. And having a "lifestyle" business isn't a bad thing. In fact, most people I know with with lifestyle business are very happy, both personally and professionally.
Simplify your offerings: Too many choices can overwhelm potential customers. My agency experience taught me that streamlined, well-curated selection of products or services can actually boost sales and simplify your operations. Focus on what you do best.
Create value before sales: Trust is the currency of business. Build trust first by giving away valuable content. Once you've earned their trust, guiding potential customers to your offerings becomes much easier.
Be prepared to evolve: As your business grows, you might need to change direction or even let go of certain customers. This is a sign of progress, not failure.